TheLinkU empowers universities to maximize their NIL potential through compliance-first solutions, athlete monetization, and groundbreaking revenue models.
Our team of industry professionals are here to help your University compete at the highest level through the constant changes within the NIL space
Sustainable Long Term Revenue Generation Programs
TheLinkU has partnered with strategic business partners nationwide to drive sustainable
Industry Leading Software Solutions
Our proprietary SaaS software manages, tracks, and records all NIL deals from start to finish
Execution per NIL rules and clearing house terms
Your third party solution to clearing houses
Elite Content and Marketing Opportunities
Trusted by some of the largest brands in the world, our content and marketing team is here for you
Compliance and Legal Support Team
100% compliant, 100% of the time, our legal and compliance team is your safe guard
THE POWERHOUSE BEHIND YOUR NIL SUCCESS
Built by Experts. Driven by Compliance. Engineered for NIL Success
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The Only NIL Platform Created by Industry ExpertsFounded by former athletes and business leaders, TheLinkU was built to simplify NIL operations, ensure compliance, and maximize revenue opportunities for universities
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Pioneering NIL with Expertise & PassionWith strategic mastery in sales, relationship-building, and compliance, TheLinkU was developed with insights from industry leaders, including experts in healthcare IT and NCAA compliance, who helped design a system that ensures financial integrity, regulatory adherence, and seamless athlete support.
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Transparent. Compliant. Game-ChangingNo hidden fees, no compliance risks —just a seamless, all-in-one platform that gives universities full control over NIL operations.
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Data-Driven SuccessOur system delivers real-time analytics, contract tracking, and automated compliance monitoring, ensuring institutions stay ahead.
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Transforming NIL Challenges into OpportunitiesUniversities no longer have to struggle with uncertainty, delayed payments, and compliance risks. TheLinkU has already facilitated $400,000 in delayed payments to athletes, reinforcing our commitment to financial responsibility, tax readiness, and long-term athlete success.
TheLinkU Ecosystem
Unmatched NIL Capabilities for Universities
revenue generation
Marketing
Contracting
Compliance
Merchandising
Campaigns
NIL Memberships
Revenue Share
GM Modelling
Financial Education
Universities need more than software- they need a turnkey NIL ecosystem that simplifies compliance, drives revenue and enhances student-athlete opportunities
Marketing & Branding - Athlete sponsorships, donor engagement, content creation Direct access for brands and fans, making it easier for them to book your services.
The Most Advanced Compliance System Protect your institution from NIL violations with built-in contract auditing, NCAA rule checks, and automated alerts.
Real-Time NIL Contribution Tracking Monitor every dollar raised and spent with full transparency for athletes, sponsors, and compliance officers.
Audit-Ready Documentation Our system maintains time-stamped, verifiable proof of every NIL contract and payout.
TheLinkU GM Model
Create unlimited revenue sharing models using NIL funds, scholarships, sponsor dollars, and branding deals
Unleashing new NIL revenue streams for your University
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Rev. Share & GM Software Software that enables athletic programs to track donor contributions, deal management and organize campaigns.
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Buffalo Specialties Printing and product solutions for schools or businesses.
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Victory Campus A leading manufacturer of private label alcoholic and non-alcoholic beverages. Offers end-to-end solutions including product development, manufacturing, distribution and marketing.
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Morgan Stanley Financial literacy and wealth management.
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Ticket Sales Surcharge A small additional fee added to the cost of event tickets.
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TLU Athletics Licensed premium performance-driven activewear sold in campus bookstores for passionate fans and Universities.
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TLU Membership Model Tiered membership program for supporters to receive exclusive perks and built for monthly recurring revenue.
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TLU Events Tailored white-glove events to raise money for your program
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TLU Freighting and Logistics A premier International freight and logistics company focused on empowering business to focus on their customers
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Enhanced Coverage Powered by TLU Health insurance enhancement program designed to work in conjunction with their existing insurance plan to save the company & their employees money while encouraging better health
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NIL Cashback Discounts and cashback reward on travel, hotels and everyday items
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Caliber Solutions IT and Vendor efficiency for mid to large sized corporations
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Savings Pass A comprehensive solution to engage your fans through a high-value NIL branded savings app
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Media Buy Cost advantage for media partners in the marketplace across linear and digital advertising
The most powerful NIL contracting software ever built
All-in-One Contracting HubCreate, review, e-sign, and track NIL contracts with zero compliance risks.
Membership Program for Recurring RevenueUniversities can launch customized, tiered NIL memberships offering exclusive perks like: VIP meet-and-greets NIL shop discounts Exclusive Q&A sessions with athletes
Automatic Tax Withholding & Financial Compliance15% of athlete earnings is automatically withheld for tax purposes.
FINANCIAL EDUCATION
Invest in your athletes’ future with TheLinkU and Morgan Stanley
TheLinkU has partnered with Morgan Stanley to offer collegiate athletes exclusive access to one of the top financial planning and investment teams in the nation. By connecting athletes to Morgan Stanley’s PAG (Performance Alliance Group) and GSE (Global Sports & Entertainment) Division for educational sessions, this allows you to take control of your financial future. As part of the partnership, athletes are introduced to expert financial advisors, with a structured, easy-to-access process to get started on their customized portfolio for their financial journey.
TheLinkU and Morgan Stanley are committed to supporting your athletes and their success
- Devon Patel, TheLinkU financial advisor
BEYOND THE SOFTWARE, TheLinkU IS A FULL-SERVICE NIL POWERHOUSE
Marketing & Branding Services Social media growth, athlete personal branding, content creation.
Financial Education & Tax Compliance Expert resources on NIL tax planning, financial literacy, and contract negotiation.
Elite NIL Fundraising Events Host VIP donor experiences, live auctions, and university-branded NIL fundraisers.
TLU Athletics Generate NIL revenue through university-branded premium apparel.
