The Players Era Festival is a week-long celebration of college basketball, taking place Thanksgiving week in Las Vegas, featuring elite players, teams and coaches.
The Players Era Festival is committed to providing $9 Million in NIL to college basketball players in 2024 for their engagement in activities separate and apart from competition, and more than $50 million in NIL over the next three years. For these NIL payments, players will perform services and activities fully compliant with current NCAA regulations.
In addition to an innovative format designed to invigorate early season tournament competition before the start of conference play, there will also be financial education programs, and multiple on-call NIL opportunities for players.Event All-Access Pass
PURCHASE TICKETS HEREGet the ultimate experience at the Player's Era Festival with the exclusive All-Event Access Package, providing entry to every premier event from November 25th to November 30th (golf tournament excluded) at the iconic MGM Grand in Las Vegas. Dive into this immersive festival of college sports, where fans, players, and alumni unite for unforgettable celebrations, fierce competitions, and exclusive access to top talent.
Event Sponsorships
PURCHASE HEREGet front-row access to an unforgettable experience by sponsoring The Players Era Festival, held in the heart of Las Vegas at MGM Grand. This event celebrates elite college basketball with fans, top athletes, and coaches from across the nation, providing a unique opportunity to showcase your brand and engage with a dynamic community. Each sponsorship tier offers tailored benefits, from VIP seating to exclusive branding and athlete interactions.
Individual Festival Events
TheLinkU's Players Era Golf Tournament
Las Vegas Country Club | November 25, 11 AM
PURCHASE TICKETS HERETest your swing in this high-stakes traditional scramble tournament, where teams of four compete for substantial cash and NIL prizes. Enjoy premium player gifts and the option to rent top-tier Callaway clubs for your game.
NIL Dinner
MGM Ballroom | November 25, 7-9 PM
PURCHASE TICKETS HERECelebrate with top athletes and fans at the exclusive NIL Dinner.
Alabama vs. Houston Tailgate & Watchparty
TAP Sports Bar, MGM Grand | November 26, 1:30-4:00 PM
PURCHASE TICKETS HEREKick off the excitement before the big game with a high-energy tailgate experience. Unite with fans, enjoy classic tailgate food and drinks, and soak in the game-day spirit.
Tee-Off the Season (Topgolf Social)
Topgolf, MGM Grand | November 27, 12-2 PM
PURCHASE TICKETS HEREJoin fellow fans and players for a lively afternoon of Topgolf. Take swings alongside star athletes, mingle with players, and enjoy great food and fun in an unbeatable setting.
